What is the difference between the Support+ diet and the regular range of products?

The Support+ diet is our complete and balanced range designed to support dogs and cats with early-stage or managed health conditions which may benefit from a specialised diet. But unlike prescription diets that need to be fed under the guidance of a vet, Support+ is available off the counter and designed to be safe to feed without prescription. Support+ does not treat or cure medical conditions but instead help ensure that it won’t exacerbate any ongoing related symptoms. Support+ aims to help pets feel better with gentler, condition-considerate nutrition.

Compared to our regular gently cooked and raw range, Support+ is formulated with carefully selected proteins, lower-irritant ingredients, and adjusted nutrient levels to better suit pets with chronic kidney concerns, digestive sensitivities, or urinary issues. It’s still everyday nutrition with extra support built in for pets who need a little more care.